1. What makes What The Matcha’s matcha different from other brands?
At What The Matcha, we source only the highest quality, ceremonial-grade matcha directly from Uji, Japan, known for its rich green color, smooth umami flavor, and a hint of natural sweetness. We focus on community and creating an experience, not just a product.

2. Where does What The Matcha source its matcha from?
Our matcha is sourced straight from the beautiful tea fields of Uji, Japan. We have an amazing relationship with our supplier there, ensuring that every pouch of matcha you get is crafted with care and tradition.

3. What is the best way to prepare What The Matcha’s ceremonial-grade matcha?
It’s super simple! Just sift 1-2 teaspoons of matcha, add about 2 ounces of hot water (not boiling), and whisk it in a zigzag motion until it’s frothy. Then you can add more water or your favorite milk for a delicious matcha latte!

4. How should I store my What The Matcha matcha for optimal freshness?
Make sure to keep your matcha in a cool, dry place, away from light and moisture. Once opened, it’s best to store it in the fridge to maintain its vibrant color and fresh taste.

5. What are the health benefits of drinking matcha?
Matcha is packed with antioxidants, boosts your metabolism, and gives you clean, calm energy without the jitters. It’s a great way to stay focused and centered throughout the day!

6. How is What The Matcha contributing to sustainability or ethical practices?
We’re all about doing good. Our matcha is ethically sourced from family farms in Japan, and we use eco-friendly, minimalistic packaging to reduce our footprint. Plus, we’re always looking for ways to give back to the community.

7. Can I use What The Matcha’s matcha for baking or cooking?
Absolutely! Our matcha is so versatile. You can use it to make matcha lattes, smoothies, or even bake matcha cookies and cakes. It adds that beautiful green color and a subtle earthy flavor to everything.

8. What inspired the name ‘What The Matcha’?

The name “What The Matcha” adds a playful twist, inspired by sparking curiosity and fun around matcha. Like the phrase “What the…?” it brings a sense of intrigue and makes matcha feel approachable, perfect for those discovering its unique, vibrant profile as a refreshing alternative to coffee.

9. What kind of packaging do What The Matcha products come in?
Our packaging is fun and chic, designed to reflect the energy of Matcha Society. The matcha pouches are minimalistic but bright and fun. The box is green and you definitely won’t miss it on your doorstep. 

10. What is the story behind the ‘Cool Kids Drink Matcha’ hoodie?
It’s all about the community. We wanted something that represents the cool, fun, and vibrant people who drink matcha and love the What The Matcha vibe. It’s a statement piece and a way to show you’re part of the crew!

11. How do I participate in What The Matcha’s giveaways or pre-orders?
Just keep an eye on our socials! We’ve got a launch giveaway coming up soon. For pre-orders, you can sign up through our website, and you’ll be first in line to get your hands on the matcha or the exclusive hoodies.

12. Can you explain the umami taste and sweetness in your matcha?
Our matcha has this natural umami flavor, which is like a rich, savory taste. It’s perfectly balanced with a subtle sweetness, thanks to the careful shading process the tea leaves go through before harvesting. It’s the real deal.

13. How do I choose between the 30g, 60g, and 90g matcha pouches?
It really depends on how often you drink matcha! The 30g is perfect for beginners or occasional matcha drinkers. If you’re drinking it regularly or using it in recipes, the 60g or 90g might be more your vibe.

14. Does What The Matcha offer any accessories for preparing matcha at home?
Yes, we do! We offer a matcha spoon and whisk set to help you prepare the perfect cup of matcha. They’re designed to make your matcha-making experience as authentic and easy as possible.

15. What’s the best time of day to drink matcha?
Honestly, anytime! I love starting my morning with matcha for that calm energy boost, but you can drink it throughout the day. Just avoid drinking it too late in the evening unless you want to stay up late!

16. How do I join the What The Matcha community?
Follow us on Instagram and TikTok, join the conversation, and share your love for matcha with us! We’re all about connecting, whether it’s through matcha tips, recipes, or just good vibes.

17. What should I expect when I receive my What The Matcha matcha?
Expect a vibrant green, super fresh pouch of matcha that’s going to change the way you experience tea! Plus, every order comes with a little thank-you note because we appreciate every one of you in the Society.